Sign up for text message event notifications by texting BASEVENTS to 970-620-9150

Brides, Inc: American weddings and the business of tradition

Book Cover
Average Rating
Publisher:
University of Pennsylvania Press,
Pub. Date:
[2006]
Language:
English
Description

Named "Best of the Best from the University Presses" for 2007 by the American Library Association

Weddings today are a $70-billion business, yet no one has explained how the industry has become such a significant component of the American economy. In Brides, Inc. , Vicki Howard goes behind the scenes of the various firms involved--from jewelers to caterers--to explore the origins of the lavish American wedding, demonstrating the important role commercial interests have played in shaping traditions most of us take for granted.

Howard reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. Tracing the rise of the wedding industry from the 1920s through the 1950s, the author explains that retailers, bridal consultants, etiquette writers, caterers, and many others invented traditions--from the diamond engagement ring and double-ring ceremony to the gift registry to the package-deal catered affair. These businesses and entrepreneurs, many of them women, transformed wedding culture and set the stage for today's multibillion-dollar industry.

The wedding industry began to take shape between the 1920s and the 1950s. Bridal magazine editors and etiquette writers, jewelers, department store window display artists, bridal consultants, fashion designers, and caterers invented new consumer rites and promoted higher standards of wedding consumption. Claiming ties with "ancient customs" and various historical periods, the wedding industry promoted new goods and services as timeless and unchanging. It introduced new ring customs and wedding apparel fashions, and "modern" services, such as gift registries that rationalized gift customs, bridal salons that saved time and made wedding planning more efficient, and wedding packages that standardized ceremonies and reception celebrations.

During World War II, the traditional white wedding grew even more prevalent as jewelers and bridal gown manufacturers successfully sought exemptions from wartime restrictions, linking the diamond engagement ring, the double-ring ceremony, and the formal white wedding gown with democracy and American prosperity. By the 1950s, the wedding industry had made the formal white wedding tradition a part of a new cult of marriage and the modern American Dream.

Entertaining and informative, Brides, Inc. reveals the origins and development of this most exemplary American enterprise and brings the story up to the present with a discussion of such new phenomena as David's Bridal and the gay wedding industry.

Also in This Series
More Like This
More Copies In Prospector
Loading Prospector Copies...
More Details
ISBN:
9780812239454
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work IDce834b40-5a4a-ec31-61cb-f4834c94bbb9
Grouping Titlebrides inc american weddings and the business of tradition
Grouping Authorhoward vicki
Grouping Categorybook
Last Grouping Update2019-07-24 17:13:43PM
Last Indexed2019-11-19 04:21:17AM

Solr Details

accelerated_reader_point_value0
accelerated_reader_reading_level0
authorHoward, Vicki, 1965-
author_displayHoward, Vicki
available_at_basaltBasalt
detailed_location_basaltBasalt Non Fiction
display_description
format_basaltBook
format_category_basaltBooks
idce834b40-5a4a-ec31-61cb-f4834c94bbb9
isbn9780812239454
item_details
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
ils:.b26609964.i47759689Basalt Non Fiction338.4 HOW1falsefalseOn Shelfbanf
itype_basaltNon-fiction
last_indexed2019-11-19T11:21:17.342Z
lexile_score-1
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_basalt338.4 HOW
owning_library_basaltBasalt Regional Library
owning_location_basaltBasalt
primary_isbn9780812239454
publishDate2006
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b26609964BookBooksEnglishUniversity of Pennsylvania Press, [2006]306 pages : illustrations ; 24 cm.
recordtypegrouped_work
scoping_details_basalt
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b26609964.i47759689On ShelfOn Shelffalsetruetruefalsefalsetrue116, 117, 118, 119, 120
subject_facetBridal shops -- United States
Wedding supplies and services industry -- United States
Weddings -- Economic aspects -- United States
title_displayBrides, Inc. : American weddings and the business of tradition
title_fullBrides, Inc. : American weddings and the business of tradition / Vicki Howard
title_shortBrides, Inc
title_subAmerican weddings and the business of tradition
topic_facetBridal shops
Economic aspects
Wedding supplies and services industry
Weddings