Growing a business
Simon and Schuster,
Varies, see individual formats and editions
Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money--but only by you. Nearly everyone harbors a secret dream of starting or owning a business. In fact, a million businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs. Paul Hawken--entrepreneur and bestselling author--wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy. Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.
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|Grouped Work ID||579d2fbc-df12-2588-d3a0-3077b9706713|
|Grouping Title||growing a business|
|Grouping Author||hawken paul|
|Last Grouping Update||2019-07-11 20:02:01PM|
|Last Indexed||2019-08-17 03:33:32AM|
|display_description||He started his career with almost nothing but his own imagination - and ever since he's been challenging conventional wisdom. In this extraordinary audio program, Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money - but only by you. Listen in as Paul Hawken explores: THE IDEA: If people snicker at your idea, you're probably on the right track. RISKS: The purpose of business is not to take risks - but to get something done. CAPITAL: For a small business, too much money is worse than too little. PROBLEMS: Problems are a part of every business. They are actually opportunities in disguise. Here is a detailed, revolutionary guide which explains how to: START YOUR OWN BUSINESS, CHOOSE A PRODUCT OR A SERVICE TO SELL, and KEEP A GROWING BUSINESS HEALTHY. For anyone interested in business today, here is the program that spells out the principles of success in a whole new economic climate!|
|subject_facet||New business enterprises -- Management|
|title_display||Growing a business|
Growing a business / Paul Hawken
Growing a business [electronic resource] / Paul Hawken
|title_short||Growing a business|
New business enterprises